12 years ago, I got started back in school after a school shooting tragedy. 7 yrs later after volunteering and learning, I got to lead that organization that helped me see the vision to participate in my children’s education.  All that experience provided a vision for the next level of program to increase family engagement and school safety. The difference is there are some who simply talk about it, and then there are those who still do it and live in the trenches to keep learning and improving.  Promoting is when you believe in something and most likely you are actively engaged in the process/program. Ask those who are selling/promoting about their personal activity in regards to what they are asking you to do. If they aren’t investing time/money doing it, do they really believe in it?  Talk is cheap.  Action is everything.